Babies will rock down the block and roll right into the nursery with new Orbit Bassinet Cradle.
Orbit universe set to expand with new Infant Bassinet package.

Newark, CA –They’ve been lauded as having one of the most innovative new product groups in the baby gear industry – and now Orbit is ready to go one better.

Rolling out this spring (and down the sidewalks of your town) is the new Orbit Bassinet Cradle, a two-piece bundle with both a Bassinet and Rocker base. This innovative product package allows baby to go from a stroll around the block to swaying in a cradle without as much as a hiccup.

The Orbit Bassinet Cradle, which will be in stores mid March 2007, is an extension of the company’s extremely popular Orbit Infant System.  The Bassinet is designed for infants up to 20 pounds, or approximately 0-6months in age.

The Bassinet package includes the new Orbit Bassinet, the new Orbit Rocker base, a Carrying Tote, and a mattress that reverses from cool aero-mesh to warm micro-fiber.

With this new addition, parents can dock the Orbit Bassinet onto the Orbit Stroller base (sold separately as part of the Orbit Infant System).  This system can go anywhere a stroller can, around the block, to the park, on shopping trips, and more.  When the daily excursions are done, the Orbit Bassinet is easily transferred from the Stroller base with just a squeeze of the release levers, and docked on to the included Rocker base via the Orbit SmartHub Docking System.

The Rocker base and Bassinet unite to form a unique cradle that bounces gently and sways soothingly.

With the Orbit Rocker base, parents can easily swivel and dock, or undock, the Bassinet as needed.  Other seats in the Orbit collection, including the Orbit Infant Car Seat, and the Orbit Toddler Stroller Seat, can also be docked onto the Rocker base to create a system with unsurpassed flexibility.

The Orbit Bassinet and Rocker base will be offered in either Mocha with Khaki interior, or Black with Slate interior, and retails for an MSRP of $239.95.  The Bassinet alone weighs just 8 pounds.  Approximate Bassinet measurements are:  16”W x 29”L x 10.25”H.
 The Orbit Bassinet is equipped with a sunshade that blocks nearly 100% of UVA and UVB radiation. The Orbit exclusive extension that pulls out from the sunshade is playfully named the Paparazzi Shield.  With this extension, the sunshade extends over the entire expanse of the open portion of the Bassinet.

For convenience, both the Bassinet and Rocker easily collapse for travel and can be conveniently stowed in a trunk or backseat.

Quick Facts:

  • The world’s only rotating Bassinet;
  • Easily undock or rotate the Bassinet by just pulling the release levers;
  • Handily collapses to less than 6 inches thick for travel;
  • Reversible mattress with cool aero-mesh and warm micro-fiber sides, quickly removes for machine washing;
  • Exclusive Paparazzi Shield™ (sunshade extension) provides extra coverage for infant;
  • Unique UV Sunshade lining blocks almost 100% of UVA and UVB rays;
  • Patent-pending soft carrier handles enable comfortable and secure carrying compared to traditional moses-basket handles;
  • Includes safety harness to secure infant securely;
  • Bassinet docks onto either the Rocker or the Stroller with patent-pending SmartHub™;
  • Dock any Orbit seat onto the Rocker;
  • Comes with carry tote for easy travel;
  • Cradle rocks from side-to-side or front-to-rear.

Orbit Baby, Inc. was launched in 2004 with the introduction of the Orbit Infant Baby System – an integrated car seat and stroller system for infants.  The product offering has grown to include a Toddler Stroller Seat, Bassinet, and Accessory Pack.  The product group is offered in boutiques and baby gear stores throughout the United States.  Orbit Baby is headquartered in Newark, California and is led by CEO Joseph Hei, and COO Bryan White.

 

Contact: Carolyn Leber
Carolyn Leber/CLPR
860/663.2880 direct
212/481.8331 NYC
carolyn@leberpr.com