These are the four principles we use at Orbit Baby to inspire, guide, and evaluate our work.
Great products turn heads, draw attention, and inspire love at first sight. Great products also continue to put smiles on your face and deliver sighs of relief years down the road. We strive to build the “Wow!” factor into every product we make, whether it’s the boldness of our design, the headline-worthy innovations such as our one-handed fold, or the subtle nuances you take for granted until you use your cousin’s mass-market baby gear. We toss a couple info cards into every box so our customers don’t have to spend too much time telling people how much they love our stroller to curious and amazed passers-by.
Family travel is a human problem, and any solution must be a human solution. We start our product design with user research: observing families in transit and speaking to past, present, and future parents. We form our concepts and then return to user research: asking parents to test our prototypes and to give us their unfiltered opinions. We refine our designs based on their feedback and the advice of experts, and then we monitor the performance of our final products in the hands of real customers to adjust our engineering on the fly.
We make our products as a service to parents, but also as a gift to our children. And it wouldn't be much of a gift if we damaged the world they’ll inherit in the process. Our products must be safe in all aspects for children to use, and we ensure this by meeting the most stringent standards in car-seat safety and fabric purity. Our modular design eliminates redundancy in the typical garage-full of baby gear, and each piece is durable enough to withstand the years of abuse an active family dishes out, so we can consume less and waste less.
Last but not least, our products must be real: practical choices for practical people. All the high-fashion style, user-centered research, blue-sky solutions, and world-saving schemes mean nothing unless the result is a product that offers true value and utility to a real customer. We won’t create a product that doesn’t improve on what’s out on the market, we won’t release it until we are confident we can execute it with refinement and completeness, and we aren’t happy until it delivers a fantastic experience for our users.